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Design that Moves
Business Forward

Design that Moves
Business Forward

I design and build high performing websites for Irish SMEs and startups, grounded in real UX thinking, not just visual polish.
I design and build high performing websites for Irish SMEs and startups, grounded in real UX thinking, not just visual polish.
I design and build high performing websites for Irish SMEs and startups, grounded in real UX thinking, not just visual polish.
UI Mockup of Designwise Website
UI Mockup of Spacial Pro Cooking app concept
UI Mockup of a Saas concept
Visit Site
UI Mockup of Designwise Website
UI Mockup of Spacial Pro Cooking app concept
UI Mockup of a Saas concept
Visit Site
UI Mockup of Designwise Website
UI Mockup of Spacial Pro Cooking app concept
UI Mockup of a Saas concept
Visit Site

THE APPROACH

THE APPROACH

No guesswork, no surprises - just a proven workflow that takes you from idea to launch

No guesswork, no surprises - just a proven workflow that takes you from idea to launch

No guesswork, no surprises - just a proven workflow that takes you from idea to launch

Information architecture and hierarchy are defined first, creating intuitive flows that guide users without confusion or friction.
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Information architecture and hierarchy are defined first, creating intuitive flows that guide users without confusion or friction.
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Information architecture and hierarchy are defined first, creating intuitive flows that guide users without confusion or friction.
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Clear communication, structured feedback, and shared decision-making ensure alignment from concept through launch.
Card Background Gradient
Clear communication, structured feedback, and shared decision-making ensure alignment from concept through launch.
Card Background Gradient
Clear communication, structured feedback, and shared decision-making ensure alignment from concept through launch.
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Structured with semantic markup and essential metadata to support discoverability and long-term visibility.
Card Background Gradient
Structured with semantic markup and essential metadata to support discoverability and long-term visibility.
Card Background Gradient
Structured with semantic markup and essential metadata to support discoverability and long-term visibility.
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Every project starts with a conversation.
Here's how one of them ended

Every project starts with a conversation. Here's how one of them ended

“Paddy built our website and did a great job. He really went the extra mile, took on board new ideas as we went along, and explained everything clearly. The site is easy to use and works well for our customers. He was straightforward to deal with and made the whole process easy. We’d happily recommend him."

Stephen Bracken, Managing Director at Designwise

Stephen Bracken

Managing Director at Designwise

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iPhone with website for Designwise Automation
Abstract gradient background with soft blue and purple hues.
iPhone with website for Designwise Automation
Abstract gradient background with soft blue and purple hues.
Designwise Automation website on laptop
Abstract gradient background with soft blue and purple hues.
Designwise Automation website on laptop

SERVICES

SERVICES

Everything needed to turn an idea
into a high-performing website

Everything needed to turn an idea into a high performing website

Everything needed to turn an idea into a high-performing website

Everything needed to turn an idea into a high-performing website

UX/UI

Every site starts with structure. User flows, conversion paths and information architecture, so your visitors always know what to do next.

UX/UI

Every site starts with structure. User flows, conversion paths and information architecture, so your visitors always know what to do next.

Motion

Purposeful animation that makes your site feel polished and alive. Not decoration for its own sake, but small details that build trust fast.

Motion

Purposeful animation that makes your site feel polished and alive. Not decoration for its own sake, but small details that build trust fast.

Web Design

Fast, responsive sites built in clean code with SEO from day one. No templates, no bloat. Just a site that works as hard as your business.

Web Design

Fast, responsive sites built in clean code with SEO from day one. No templates, no bloat. Just a site that works as hard as your business.

Branding

A cohesive visual identity, from logo to colour palette to type, that feels considered and holds up everywhere your brand shows up online.

Branding

A cohesive visual identity, from logo to colour palette to type, that feels considered and holds up everywhere your brand shows up online.

ABOUT ME

ABOUT ME

Not a weekend freelancer. A working UI/UX professional who cares about the details most designers skip

Not a weekend freelancer. A working UI/UX professional who cares about the details most designers skip

Dark gray laptop with black screen, front view.
Various app interfaces: login, calendar, food, travel, calculator
Dark gray laptop with black screen, front view.
Various app interfaces: login, calendar, food, travel, calculator

I'mPaddy,aUI/UXdesignerbasedinIreland.

Myfulltimeroleisdesigningdigitalproductsusedbyrealpeople,whichmeansIbringalevelofthinkingtoeveryprojectthatgoesbeyondaesthetics.

Iunderstandhowusersbehave,wheretheydropoff,andwhatittakestokeepthemengaged.

FreelanceishowItakethatexpertisedirectlytosmallbusinessesandstartupswhodeserveawebsitethatworksashardastheydo.

Yougetthethinkingofafull-timeprofessionalwithouttheoverheadofanagency,andwithoutbeingpassedofftoajunioroncethecontractissigned.

I'mPaddy,aUI/UXdesignerbasedinIreland.

Myfulltimeroleisdesigningdigitalproductsusedbyrealpeople,whichmeansIbringalevelofthinkingtoeveryprojectthatgoesbeyondaesthetics.

Iunderstandhowusersbehave,wheretheydropoff,andwhatittakestokeepthemengaged.

FreelanceishowItakethatexpertisedirectlytosmallbusinessesandstartupswhodeserveawebsitethatworksashardastheydo.

Yougetthethinkingofafull-timeprofessionalwithouttheoverheadofanagency,andwithoutbeingpassedofftoajunioroncethecontractissigned.

I'mPaddy,aUI/UXdesignerbasedinIreland.

Myfulltimeroleisdesigningdigitalproductsusedbyrealpeople,whichmeansIbringalevelofthinkingtoeveryprojectthatgoesbeyondaesthetics.

Iunderstandhowusersbehave,wheretheydropoff,andwhatittakestokeepthemengaged.

FreelanceishowItakethatexpertisedirectlytosmallbusinessesandstartupswhodeserveawebsitethatworksashardastheydo.

Yougetthethinkingofafull-timeprofessionalwithouttheoverheadofanagency,andwithoutbeingpassedofftoajunioroncethecontractissigned.

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THE PROCESS

Four stages. No surprises. From first call to live site

THE PROCESS

Four stages. No surprises. From first call to live site

THE PROCESS

Four stages. No surprises. From first call to live site

Handover
Build
Design
Discovery
We start by understanding your business, your goals, and your users. This is where we define what success looks like before a single pixel is placed.
Wireframes first, visuals second. Every design decision is grounded in how your users think and what you need them to do.
Your site comes to life as a fully responsive, SEO-ready build, designed to perform from day one. You’ll review and approve everything before it goes live.
You get a site that's yours to own. Full walkthrough, documentation, and everything you need to manage it confidently going forward.
Hand writing 'Goals' on a yellow sticky note attached to a white wall, with colorful sticky notes in pink and green visible in the background.
Hand sketching a website wireframe on paper with sections labeled 'Navigation Menu', 'Featured Image', 'Call to Action', 'Footer Link', and 'Text Block', using a black pen.
Close-up of hands typing on a laptop keyboard at a desk, with a small potted plant and books blurred in the background.
Hand gesturing over a tablet or touchscreen device on a desk with a blurred office environment in the background.

PLANS & PRICING

A site built right, at every level

PLANS & PRICING

A site built right, at every level

PLANS & PRICING

A site built right, at every level

Starter

A focused, well-built website for businesses that know what they need and want it done right.

€1500

Scope
  • Up to 3 pages

  • Mobile-responsive design

Technical
  • On-page SEO setup

  • Subtle micro-interactions

Handover
  • 2 rounds of revision

  • Video walkthrough

  • 14 days post-launch support

Starter

A focused, well-built website for businesses that know what they need and want it done right.

€1500

Scope
  • Up to 3 pages

  • Mobile-responsive design

Technical
  • On-page SEO setup

  • Subtle micro-interactions

Handover
  • 2 rounds of revision

  • Video walkthrough

  • 14 days post-launch support

Best Value

Growth

For businesses ready to invest in a site that works as hard as they do.

€3000

Scope
  • Up to 7 pages

  • Competitor audit + wireframes

Technical
  • Structured CMS collections

  • On-page SEO setup

  • Custom scroll animations

  • Copywriting guidance

Handover
  • 3 rounds of revision

  • Training session + documentation

  • 30 days post-launch support

Best Value

Growth

For businesses ready to invest in a site that works as hard as they do.

€3000

Scope
  • Up to 7 pages

  • Competitor audit + wireframes

Technical
  • Structured CMS collections

  • On-page SEO setup

  • Custom scroll animations

  • Copywriting guidance

Handover
  • 3 rounds of revision

  • Training session + documentation

  • 30 days post-launch support

Scale

For growing businesses that need more strategy, more capability, more depth.

€5000

Scope
  • Up to 15 pages

  • User journey mapping + wireframes

Technical
  • Advanced CMS architecture

  • Full SEO strategy + schema

  • Complex interactions (motion and animation)

  • Content framework + migration

  • Branding

Handover
  • 5 rounds of revision

  • Style guide + design system

  • 90 days post-launch support

Scale

For growing businesses that need more strategy, more capability, more depth.

€5000

Scope
  • Up to 15 pages

  • User journey mapping + wireframes

Technical
  • Advanced CMS architecture

  • Full SEO strategy + schema

  • Complex interactions (motion and animation)

  • Content framework + migration

  • Branding

Handover
  • 5 rounds of revision

  • Style guide + design system

  • 90 days post-launch support

Custom

Larger scope, ongoing work, or something that doesn't fit a box. Let's figure it out together.

€5000+

Scope
  • No page limits

  • Fully scoped to your project

  • Any platform or technology

Technical
  • Built to your exact requirements

  • Integrations, eCommerce, web apps

  • Full motion design available

Handover
  • Comprehensive documentation

  • Ongoing support available

  • Retainer arrangements welcome

Custom

Larger scope, ongoing work, or something that doesn't fit a box. Let's figure it out together.

€5000+

Scope
  • No page limits

  • Fully scoped to your project

  • Any platform or technology

Technical
  • Built to your exact requirements

  • Integrations, eCommerce, web apps

  • Full motion design available

Handover
  • Comprehensive documentation

  • Ongoing support available

  • Retainer arrangements welcome

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LET'S TALK

LET'S TALK

Got a project
in mind?

Got a project
in mind?

Tell me what you're working on and what you're trying to achieve. I’ll come back to you with a clear next step.

I’ll personally reply within 24 hours

LET'S TALK

Got a project
in mind?

Tell me what you're working on and what you're trying to achieve. I’ll come back to you with a clear next step.

I’ll personally reply within 24 hours

Patrick Doyle
Web Designer & UX Consultant
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Patrick Doyle
Web Designer & UX Consultant
Patrick Doyle Design Logo
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Macbook Frame