THE APPROACH
THE APPROACH
“Paddy built our website and did a great job. He really went the extra mile, took on board new ideas as we went along, and explained everything clearly. The site is easy to use and works well for our customers. He was straightforward to deal with and made the whole process easy. We’d happily recommend him."
Stephen Bracken
Managing Director at Designwise
SERVICES
SERVICES
Every site starts with structure. User flows, conversion paths and information architecture, so your visitors always know what to do next.
Every site starts with structure. User flows, conversion paths and information architecture, so your visitors always know what to do next.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><g d="M 30.264 30.91 C 30.264 13.839 44.104 0 61.175 0 C 78.246 0 92.085 13.839 92.085 30.91 C 92.085 47.982 78.246 61.821 61.175 61.821 C 44.104 61.821 30.264 47.982 30.264 30.91 Z M 15.132 47.608 C 15.132 30.537 28.971 16.698 46.043 16.698 C 63.114 16.698 76.953 30.537 76.953 47.608 C 76.953 64.679 63.114 78.519 46.043 78.519 C 28.971 78.519 15.132 64.679 15.132 47.608 Z M 0 64.828 C 0 47.756 13.839 33.917 30.91 33.917 C 47.982 33.917 61.821 47.756 61.821 64.828 C 61.821 81.899 47.982 95.738 30.91 95.738 C 13.839 95.738 0 81.899 0 64.828 Z" fill="transparent" height="95.73800030361275px" id="YcjoL3rCb" transform="translate(3 2)" width="92.08539143215273px"><path d="M 0 30.91 C 0 13.839 13.839 0 30.91 0 C 47.982 0 61.821 13.839 61.821 30.91 C 61.821 47.982 47.982 61.821 30.91 61.821 C 13.839 61.821 0 47.982 0 30.91 Z" fill="transparent" height="61.82092037807557px" id="Ao5Uzl1YG" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="3" stroke="rgb(0, 0, 0)" transform="translate(30.264 0)" width="61.820920378075584px"/><path d="M 0 30.91 C 0 13.839 13.839 0 30.91 0 C 47.982 0 61.821 13.839 61.821 30.91 C 61.821 47.982 47.982 61.821 30.91 61.821 C 13.839 61.821 0 47.982 0 30.91 Z" fill="transparent" height="61.82092037807561px" id="KEVqsAbOI" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="3" stroke="rgb(0, 0, 0)" transform="translate(15.132 16.698)" width="61.82092037807581px"/><path d="M 0 30.91 C 0 13.839 13.839 0 30.91 0 C 47.982 0 61.821 13.839 61.821 30.91 C 61.821 47.982 47.982 61.821 30.91 61.821 C 13.839 61.821 0 47.982 0 30.91 Z" fill="transparent" height="61.820920378075634px" id="ZMbGMJa87" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="3" stroke="rgb(0, 0, 0)" transform="translate(0 33.917)" width="61.82092037807587px"/></g></svg>)
Purposeful animation that makes your site feel polished and alive. Not decoration for its own sake, but small details that build trust fast.
Purposeful animation that makes your site feel polished and alive. Not decoration for its own sake, but small details that build trust fast.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 35.774 0 L 35.774 90.696 L 0 90.696 Z M 54.914 54.921 L 90.688 54.921 L 90.688 90.695 L 54.914 90.695 Z M 54.914 0 L 90.688 0 L 90.688 35.774 L 54.914 35.774 Z" fill="transparent" height="90.696px" id="vSSilTmZ3" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="3" stroke="rgb(0, 0, 0)" transform="translate(5 5)" width="90.68793427543937px"/></svg>)
Fast, responsive sites built in clean code with SEO from day one. No templates, no bloat. Just a site that works as hard as your business.
Fast, responsive sites built in clean code with SEO from day one. No templates, no bloat. Just a site that works as hard as your business.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><path d="M 6.759 57.523 L 43.387 93.433 L 80.016 57.523 L 6.76 57.523 Z M 79.922 57.46 L 62.838 33.645 L 23.938 33.645 L 6.791 57.46 Z M 44.201 13.916 L 44.201 0 M 78.586 20.479 L 88.427 10.639 M 9.839 20.479 L 0 10.639" fill="transparent" height="93.43300187964364px" id="smMKgv7Cc" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" stroke="rgb(0, 0, 0)" transform="translate(5.414 3)" width="88.42666345476209px"/></svg>)
A cohesive visual identity, from logo to colour palette to type, that feels considered and holds up everywhere your brand shows up online.
A cohesive visual identity, from logo to colour palette to type, that feels considered and holds up everywhere your brand shows up online.
ABOUT ME
ABOUT ME
I'm Paddy, a UI/UX designer based in Ireland.
My full time role is designing digital products used by real people, which means I bring a level of thinking to every project that goes beyond aesthetics.
I understand how users behave, where they drop off, and what it takes to keep them engaged.
Freelance is how I take that expertise directly to small businesses and startups who deserve a website that works as hard as they do.
You get the thinking of a full-time professional without the overhead of an agency, and without being passed off to a junior once the contract is signed.
I'm Paddy, a UI/UX designer based in Ireland.
My full time role is designing digital products used by real people, which means I bring a level of thinking to every project that goes beyond aesthetics.
I understand how users behave, where they drop off, and what it takes to keep them engaged.
Freelance is how I take that expertise directly to small businesses and startups who deserve a website that works as hard as they do.
You get the thinking of a full-time professional without the overhead of an agency, and without being passed off to a junior once the contract is signed.
I'm Paddy, a UI/UX designer based in Ireland.
My full time role is designing digital products used by real people, which means I bring a level of thinking to every project that goes beyond aesthetics.
I understand how users behave, where they drop off, and what it takes to keep them engaged.
Freelance is how I take that expertise directly to small businesses and startups who deserve a website that works as hard as they do.
You get the thinking of a full-time professional without the overhead of an agency, and without being passed off to a junior once the contract is signed.
THE PROCESS
THE PROCESS
THE PROCESS
PLANS & PRICING
PLANS & PRICING
PLANS & PRICING
Best Value
For businesses ready to invest in a site that works as hard as they do.
Up to 7 pages
Competitor audit + wireframes
Structured CMS collections
On-page SEO setup
Custom scroll animations
Copywriting guidance
3 rounds of revision
Training session + documentation
30 days post-launch support
Best Value
For businesses ready to invest in a site that works as hard as they do.
Up to 7 pages
Competitor audit + wireframes
Structured CMS collections
On-page SEO setup
Custom scroll animations
Copywriting guidance
3 rounds of revision
Training session + documentation
30 days post-launch support
For growing businesses that need more strategy, more capability, more depth.
Up to 15 pages
User journey mapping + wireframes
Advanced CMS architecture
Full SEO strategy + schema
Complex interactions (motion and animation)
Content framework + migration
Branding
5 rounds of revision
Style guide + design system
90 days post-launch support
For growing businesses that need more strategy, more capability, more depth.
Up to 15 pages
User journey mapping + wireframes
Advanced CMS architecture
Full SEO strategy + schema
Complex interactions (motion and animation)
Content framework + migration
Branding
5 rounds of revision
Style guide + design system
90 days post-launch support
Larger scope, ongoing work, or something that doesn't fit a box. Let's figure it out together.
No page limits
Fully scoped to your project
Any platform or technology
Built to your exact requirements
Integrations, eCommerce, web apps
Full motion design available
Comprehensive documentation
Ongoing support available
Retainer arrangements welcome
Larger scope, ongoing work, or something that doesn't fit a box. Let's figure it out together.
No page limits
Fully scoped to your project
Any platform or technology
Built to your exact requirements
Integrations, eCommerce, web apps
Full motion design available
Comprehensive documentation
Ongoing support available
Retainer arrangements welcome